- Color enhancement lasts up to 3 washes*
- Reduces breakage by 60% in a single use**
- Hair feels hydrated after first use
- Hair feels nourished and conditioned
- Helps detangle beautifully
Certified PETA Global Animal Test–Free
For Violet:Â Reduces brassiness and yellow tones for a cool blonde tone*
For Silver:Â Reduces brassiness and yellow for an icy blonde tone*
For Rose Champagne:Â Complements or enhances rose or peach tone
*When using Blonde Life Shampoo
**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damage.
Let’s Look Inside:
Monoi Oil
A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
Tamanu Oil
A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
Arginine
A naturally occuring amino acid crucial to hair’s strength. Products that include Argininr help protect hair and rebuild it from the inside out.
Smart Release Technology
Packs our triple-powered, healthy hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear.
Violet, Silver and Rose Gold Hue
Balances, neutralizes and refreshes your blonde tones with every use.
