Joico ColorFul Anti Fade Shampoo
WHY YOU’LL LOVE IT!
- Colour vibrancy lasts up to 8 weeks
- Free of SLS/SLES sulphates
- Provides UV protection for longer-lasting color
- Increases shine, strength, and manageability
- Guards against the hair-dulling effects of pollutionIT’S A COLORFUL LIFE – MAKE IT LASTWHEN TO USE?
Use daily for colour longevityNow Let’s Use It;
Directions: Apply to wet hair. Lather, and rinse.Let’s Look Inside
CAMELIA OIL
Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
POMEGRANATE FRUIT EXTRACT
Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of hair color.
SMARTRELEASE™ TECHNOLOGY
Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling
