Joico Defy Damage Protective Shampoo
Good for:
All colour customers who want to invest in protecting their hair/colour before and after chemical service. SEE IT, FEEL IT, BELIEVE IT!
DEFY DAMAGE PROTECTIVE SHAMPOO for bond strengthening & colour longevity.
A rich, luxurious lather loaded with damage-preventing ingredients gently and swiftly sloughs away dirt, impurities, and build-up without roughing up the hair cuticle or stripping vibrant color. The result: shiny,
smooth, clean strands that are wonderfully resilient and healthy-looking.
New Smart Release Technology continuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. When used regularly prevents future hair damage from occurring. With Arginine – for intensive, bond-strengthening daily damage protection Protects against colour fade Instantly detangles.
• Free of SLS/SLES (sodium lauryl/sodium laureth, sulphate’s
How to apply:
Apply to wet hair.
Lather and rinse thoroughly.
Follow with Defy Damage Protective Conditioner or Defy Damage Protective Masque for all-round daily protection.
